1. Introduction

Outdoor Nuptials is a user-friendly app designed to simplify the search, booking, and planning of outdoor wedding venues. It aims to solve common pain points by offering comprehensive venue details, media showcases, tour requests, and event planning tools. Whether you’re a couple or an event planner, this app helps make dream outdoor weddings happen smoothly.

2. Problem Statement

• Miscommunication and lack of clear information create uncertainty during ceremonies.

• Limited seating capacity info leads to unexpected guest arrangements.

• Insufficient parking and accommodation details cause inconvenience.

• Poor communication tools for wedding and event notifications.

• No environmental/weather info to help prepare for outdoor challenges.

• Busy schedules make physical venue visits tough, leading to missed details.

3. Research

User Interviews:
Conducted with 10+ participants via WhatsApp and Google Meet to understand pain points.

Key Questions Asked:

• What challenges do you face when booking an outdoor venue?

• What factors are important in choosing a venue?

• How do you communicate wedding details to guests?

• What venue information is crucial before booking?

• Do you want to visit the venue before the ceremony?

Insights:

• Lack of clear info about facilities and amenities is frustrating.

• Important factors: space, seating, restrooms, weather backup plans, transparent pricing.

• Communication mostly via invitations or WhatsApp, but sudden changes are hard to share.

• Users want details on capacity, parking, accommodations, restrictions, and extra services.

• Busy schedules limit venue visits, causing uncertainty.

4. Competitor Analysis

CompetitorStrengthsWeaknessesOpportunitiesThreatsWedding BazaarWide range of vendors, curated inspirationsLimited planning features beyond vendor searchEnhance outdoor venue image displayStrong competition from feature-rich appsWedMeGoodLarge vendor network, detailed info, budget toolsLearning curve, overwhelming features for new usersCollaborate with venues for exclusive promosNegative reviews can hurt trustWedHavenSimplifies planning, event tracking, user-friendly UIOutdoor venue images/details could be betterExpand to new locationsUsers may switch to simpler, all-in-one apps

5. Personas

Abirami

• Age: 24 | Assistant System Engineer | Madurai, TN

• Goals: Find a beautiful, meaningful outdoor venue; wants attractive decorations.

• Frustrations: Worried about food arrangements and unpredictable weather; unsure if venue is photogenic.

• Quote: “I dream of a wedding where every detail is personal and meaningful.”

Deepak

• Age: 27 | Analyst | Andhra Pradesh

• Goals: Perfect ambiance, memorable guest experience, stay within budget.

• Frustrations: Short planning time caused chaos, accommodation and seating issues, limited venue customization.

• Quote: “Although our wedding was memorable, I wished everything had gone according to plan.”

6. Empathy Mapping

SaysThinksFeelsDoes“Decorations should be meaningful.”“I hope food arrangements go well.”Worried about unpredictable weatherSearches for venues matching vision“I want a photogenic venue.”“Will the venue meet our needs?”Frustrated by lack of informationLooks for personalized ideas“I wanted perfect ambiance.”“Planning time is too short.”Stressed and overwhelmedTries to balance budget and logistics“Wish I had more venue flexibility.”“Seating issues were disappointing.”Disappointed by limitationsManages seating and event details

7. User Journey Map

StepActionsEmotionsSearch VenueSearch location online, browse photosExcited but sometimes disappointedChoose VenueFilter venues, compare optionsConfused, anxiousCheck InfoRead descriptions, contact venue ownerHopeful but stressedBookingSign contract, pay advanceRelieved and happy

8. Solution Overview

• Easy-to-use search interface with filter options.

• Detailed venue profiles with photos, videos, and 360-degree tours.

• Direct communication with venue managers.

• Virtual and in-person tour requests.

• Event planning features to organize schedules, seating, and guest info.

• Simplified payment options including advance payments.

9. Wireframes & Prototypes

Show your low-fidelity and high-fidelity screens here, with captions explaining design choices like navigation, booking flow, and tour requests.

10. Usability Testing & Iterations

• Conducted usability testing with lo-fi prototype.

• Feedback: Difficult to call venue owner, confusing search call-to-action, trouble finding booked venues.

• Changes Made:

  • Contact info made more visible on venue detail page.

  • Search and filter options separated and clarified.

  • Added a dedicated booked venues section.

  • Enhanced event page usability and visuals.

11. Final Design Highlights

• Home screen with recent searches, filters, and venue tips.

• Venue details categorized into About, Highlights, and Reviews.

• Contact owner and booking actions placed prominently.

• Event creation and live status updates for smooth planning.

• Payment options supporting advance booking.

12. Lessons Learned & Next Steps

• Clear communication and easy access to info is vital for user confidence.

• Virtual tours and rich media drastically improve venue evaluation.

• Future improvements: Adding weather alerts, better accommodation info, and expanded venue network.

13. Conclusion

Outdoor Nuptials streamlines the stressful process of finding and booking outdoor wedding venues by centralizing all vital info, improving communication, and adding event management tools — helping couples and planners create memorable weddings with less hassle.